Opinions on Market research

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Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research is a key factor in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

In the image below, you can see a graph with the evolution of the times that people look for Market research. And below it, you can see how many pieces of news have been created about Market research in the last years.
Thanks to this graph, we can see the interest Market research has and the evolution of its popularity.

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