Opinions on Kawaii

Here you have a list of opinions about Kawaii and you can also give us your opinion about it.
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Not to be confused with Hawaii, Kauai, or Kawaiisu.
For other uses, see Kawai (disambiguation).

Kawaii (かわいい, [kaw͍aiꜜi], "lovable", "cute", or "adorable") is the quality of cuteness in the context of Japanese culture. It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.

The word "kawaii" originally derives from the phrase 顔映し, which literally means a "radiant face", but more commonly referred to the blushing of an embarrassed person. Over time, the meaning changed into the modern meaning of "cute", and the pronunciation changed to かわゆい and then to the modern かわいい. It is most commonly written in hiragana, かわいい, but the ateji, 可愛い, has also been appended. The kanji in the ateji literally translate to "able to be loved".


In the image below, you can see a graph with the evolution of the times that people look for Kawaii. And below it, you can see how many pieces of news have been created about Kawaii in the last years.
Thanks to this graph, we can see the interest Kawaii has and the evolution of its popularity.

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