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Kasautii Zindagii Kay (Hindi: कसौटी ज़िंदगी के; English: The criterion of life), often abbreviated as KZK, is an Indian Soap Opera created by Ekta Kapoor for the channel STAR Plus. The show ran for seven long years and starred Shweta Tiwari, Cezzane Khan (who was later replaced by Hiten Tejwani), and Ronit Roy in lead roles; Urvashi Dholakia and Geetanjali Tikekar as the main antagonists. The show explores the story of Anurag and Prerna who fall for each other but they never unite because of Komolika who plots against them and the conspiracies made against them. It describes Anurag and Prerna—lovers who were separated throughout their lives but achieved union in death.

Kasautii Zindagii Ki was the third most popular and second most awarded show that aired on Star Plus for a total of 1423 episodes. The show was one of the best Indian Show and is still popular. The show ranked at number 3 among Star Plus' best shows after Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii, won several awards including for its direction, production, performances, screenplay and story. Kasautii Zindagii Kay in its Sinhala dubbed version Praveena is broadcast by Sirasa TV. It's a popular teledrama in Sri Lanka, too. Shweta Tiwari once came to Sri Lanka for the promotion of Praveena. Some of the names of the characters are somewhat different from the Hindi version.

Kasautii Zindagii Kay became the fourth longest running Indian series after C.I.D., Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii—the latter two of which were also produced by Balaji Telefilms. The show recorded one of the highest TRPs and introduced many popular faces like Shweta Tiwari, Cezzane Khan, Urvashi Dholakia, Ronit Roy, Geetanjali Tikekar, Karanvir Bohra, Tina Parekh and Jennifer Winget.

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