Opinions on Billboard

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For the magazine, see Billboard (magazine). For other uses, see Billboard (disambiguation).

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.

The largest standard-size billboards, known as Bulletins, are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.


In the image below, you can see a graph with the evolution of the times that people look for Billboard. And below it, you can see how many pieces of news have been created about Billboard in the last years.
Thanks to this graph, we can see the interest Billboard has and the evolution of its popularity.

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