Opinions on Bebe Stores

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Bebe Stores, Inc (stylized bebe stores and pronounced as "Bee-Bee") is a women's retail clothier established in 1976. Founded by Manny Mashouf, who emigrated from Iran to the United States in the early 1970s, where he opened the first Bebe store in San Francisco during a time when three categories dominated the women's wear market: junior, bridge and misses. The brand develops and produces a line of women's apparel and accessories, which it markets under the Bebe, BebeSport, and 2b Bebe names.

The company operates 312 stores, of which 215 are Bebe stores, 32 are 2b Bebe stores, 64 are BebeSport stores (this includes bebe/bebeSport 2-in-1 stores) and one is a Bebe accessories store. These stores are located in the United States, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. Bebe also has an international division in Lebanon, Kuwait, Egypt, Israel, Singapore, Indonesia, Malaysia, Mexico, Russia, Saudi Arabia, Thailand, Turkey, and UAE.

Mashouf owns approximately 55% of the company.


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